Our Story

At Wordflow, we believe in the power of information as a

liquid, strategic asset.

However, most organisations are finding they cannot easily get their documents and other critical business information available to the people who need it – their customers, staff, suppliers – in the right format and on the right platform.

Information is everywhere – in emails, databases, phones, documents and reports. And often information is trapped in legacy systems and databases – in the wrong formats for a web and mobile world – and not integrated with new storage, retrieval and collaboration processes.

We have seen first-hand the adverse impact this has on the ability of organisations to engage their customers and to make informed, fact-based decisions.

At WordFlow we help our customers to maximize the strategic value of information by enabling it to be shared and accessible right across the organisation.

We aggregate, convert and enrich content for a web and mobile world – making it immediately available to the right people at the right time, on the platform of their choice.

Our Values


We are committed to finding the best, most creative solutions. We work with any platform.


We treat our customers as part of our team, and we succeed together.


We are relentless in delivering tangible value to our customers, on time and on budget.


We balance hard work, fun, family and friends.


We keep our promises, deliver what we say we will and always find a solution.

Results Driven

We love helping our customers maximise the value of their information, and are not afraid to suggest different paths.


Bruce Wren

Bruce Wren

Chief Executive Officer

An experienced entrepreneur keenly interested in commercialising cuting-edge technological innovation, Bruce is a leader with extensive strategic experience. He has been involved in the enterprise software market for over 25 years. Bruce founded Wordflow (formerly known as Swipe) after 15 years in the content management business. His vision was to create an organisation that was dedicated to helping organisations manage their information in a web and mobile world.

Previously, Bruce was Chairman of EpiServer Asia. He holds an MBA from Macquarie University.

Caroline Trotman

Caroline Trotman

Chief Marketing Officer and Co-Founder

Caroline leads our operations and marketing functions. She has an extensive background in services marketing and business development in IT, education, government, and professional services. Prior to founding Wordflow, Caroline was Deputy Vice Chancellor at Macquarie University, and Global Director Marketing Government for Accenture. Caroline saw first-hand the challenges information rich organisations face getting their critical business information online and mobile, and joined forces with Bruce Wren to solve this problem.

Caroline holds a Bachelor of Arts – University of Canberra, and an MBA from Macquarie University.

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