Consulting Offerings for Every Step of Your Journey
From an information access audit to mapping your customer journey,
we bring proven best practices to improve how your information flows
to your customers and your staff, with measurable ROI.
Information Access Audit
Through organisation surveys and/or focus groups, we deliver a full assessment of your information access environment, specifically addressing:
- How your organisation uses information today – what systems and practices are working
- Assessment of system effectiveness – what platforms are fully utilised and which are not
- Corporate Knowledge Risk Assessment – how practices are putting the capture and retrieval of key corporate knowledge at risk
- Mobility Assessment – how your information management practices are impacting your mobile workforce
- Information Access Framework – Recommendations for the optimum information access environment
We organize the content and flow of websites, based on research and planning, and devise a structure and design that balances your users’ desires with your business needs.
- An effective IA enabling people to step logically through your site – confident they are getting closer to the information they require
- A new site map (information tree) for each website and document repository
- New metadata, classification schema and thesaurus facilities
- Unified search functionality
We analyse the content on your site, using our spidering tools to inventory pages, images, links, PDFs etc. We give you a full analysis of shortcomings that should be addressed and advise what content is working and what is possibly redundant.
- A content strategy aligned to your buyer personas
- Repair of all broken links and removal of redundant and outdated content
- Conversion of PDFs to mobile optimised web pages
- New naming conventions for documents and images
- A plan for authoring and publishing of new information
UX and Usability
Best practice usability ensures that the website visitor is directed to the desired destination efficiently and without distraction.
- Improved usability for your website that is governed by four key principles:
- Engaging, and
- Easy to learn
- An optimal User Experience (UX)
- Valuable to users
- Encourages use of your product or service
- Is contextual and always informs users where they are in their journey
Content Migration and Document Conversion Management
We remove the uncertainty and risk from website migration and document conversion. Our services ensure that content migrations and document conversion projects are completed quickly, cost effectively and accurately.
- A proven methodology for the efficient management of your migration/ conversion project
- Integration with your CMS platform
- Close collaboration with your systems implementation partner to ensure delivery on time and on budget
- Seamless content migration and conversion with minimal disruption to the business
- Fast results to ensure you meet the launch date
Customer Journey Mapping
Map the customer journey from initial contact, to purchase, after sales support, renewal and repurchase. We uncover the end-to-end customer experience and identify its weakest and strongest points.
- A customer journey map that illustrates how customers should be treated across distinct channels
- A strategy enabling the whole business to better understand the end-to-end experience from the customer’s perspective
- The optimum customer journey without distraction